A Masters in Communications, Murali brings consummate copywriting-creative strategizing experience to the table. Agencies where he has done time include JWT, TMP, Bozell and Bates in diverse markets across North America, Europe and Asia. Clients current and past include Pepsi, Rogers, Nestle, RIM, Audi, Heineken, Sony, Visa, KLM, Bell, Whirlpool, TD Canada Trust and TTC.

He brings a proven ability to conceptualize the 'big idea', direct teams and manage projects from brief to completion. His portfolio includes print, interactive, direct marketing, TV, radio, guerrilla marketing, promotions and collateral in the consumer, retail, HR and B2B sectors.

An accomplished web content writer, he has developed and directed award-winning sites and interactive projects for Scotiabank, Vale Inco, Rogers and RIM to name a few. Thanks to a strong grounding in multicultural marketing, he also specializes in diversity communications directed at the South Asian markets across Canada and the USA