• Diversified local, global experience
8+ years at JWT, Bates, Bozell, TMP, Marshall-Fenn, Armstrong Partnership
• Proven copywriting-strategizing expertise
Print, Web, TV, Radio, DM, PR, Collateral
• Multi-client portfolio
Local and global consumer, retail, B2B, online brands
• Strong conceptualizing skills
Ability to visualize and develop ‘big idea’, lead teams and deliver integrated work to any brief
• Extensive broadcast experience
Scripted, edited over 25 TV commercials and promotion videos
• Leadership
Supportive and collaborative partner who inspires and motivates individuals, cross functional groups and clients to action


Digital Content Writer, Copywriter, Blogger                                                

FREELANCE CONTRACTS:                                         

  • Spearheaded development of SEO-rich content including website pages, blog posts, articles, and social media posts that increased organic website traffic by 25%
  • Established content strategy, researched industry trends and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation
  • Coordinated social media accounts on Instagram, FB, LinkedIn and Twitter and achieved a 22% increase in user engagement, with consistent Brand Voice and Tone
  • Developed and executed creative concepts for corporate and brand communications, resulting in a 30% increase in engagement and a 25% increase in leads

Digital Content Writer, Copywriter, [One-Off Projects]                                 

  • Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata delivering 17% increased visibility on search engines
  • Analyzed brand and industry trends to drive customer engagement, established customer loyalty program resulting in 20% increase in repeat purchases
  • Attracted 7,500 new email subscribers within the first year. While ensuring 100% productivity levels and maintaining 98% quality rate

Sr. Copywriter, Creative Consultant, Social Media Strategist, B&W         

  • TD CANADA TRUST: Customized messaging for Urban Asians and Multicultural Audiences helping TD Bank retain its ranking among the top 3 with New Canadians
  • P&G CANADA: Successfully engaged P&G customers with strategy-driven content for Bounty, Pantene, Duracell, Febreze resulting in 50% increase in social media followers

Sr. Web Writer, Copywriter, Creative Strategist – TMP Worldwide    

  • ROGERS - Leveraged SEO techniques to increase traffic by 10% and improve rankings
  • SCOTIABANK - Spearheaded recruitment drive, resulting in 38% rise in applications

Creative Supervisor, Copywriter, Interkom Creative, Burlington                                                    

  • Rebranded, Developed award-winning Ads for Scott Paper, Brampton EDO and YRT
  • Led Team in pitches, won new accounts – Newmarket Hydro, La Perla, Cantech
  • Drove Sales up by 10% with topical promotions for Whirlpool, KitchenAid, Heineken 

Senior Copywriter, Creative Strategist, Bates, JWT Delhi & Dubai      

  • Executed Dubai Shopping Festival campaign including scripting, co-editing TV spots
  • Propelled Thomson TVs, Bose Systems, to market leadership with integrated campaigns


  • Gold, Vale Inco Website, (‘YesIt’sPossible’), CEA.
  • Best Campus Website, Scotiabank (‘Here’),
  • Gold, CUTA (Canadian Urban Transit Authority) Centennial Event Identity,
  • Best Business Campaign, SBEC, Brampton, Canada,


  • Master's Degree in Communications, from BITS India, one of Asia's top 10 Universities


  • Keynote speaker at various diversity marketing, career forums
  • Co-chair of GTA voluntary organization for Communication, Advertising, Marketing
  • Volunteer work with TRIEC and other institutions to help new Canadians integrate into the job market