Mike Austin, Vice President, Regional Creative Director

Bates, M.E.

 

I can perhaps best bring relevant meaning by recounting a tale of which Murali can be permanently proud, and we can be permanently grateful: Work for our largest and most demanding client – The Dubai Shopping Festival – was in desperate need of renewed creative passion. I was unable to motivate the creative teams - they were jaded and cynical.

 

Unknown to me, Murali saw the problem, inspired his partner with enough enthusiasm to last the next six months, and together they produced an enormous volume of creatively sharp and incisive work. Usually late at night and almost always over the weekend. This made me and the client servicing team happy. But more importantly it made the client very happy.

 

This quiet determination to succeed and ability to take responsibility is fundamental to Murali’s makeup.

Mike Austin, Vice President, Regional Creative Director, Bates M.E.